Some of you may be searching for ways to add a little bit more get-up-and-go to your Build A Niche Store sites. Let’s face it. Most of these stores are old and boring and there is little you can do to make them look/work better unless you have some programming skills or the money to pay someone to do it for you.
I’ve been experimenting for a few months on my Build A Niche Stores to see what would increase traffic and rankings. Other than building links to the BANS store. Don’t get me wrong, without links, your BANS store is dead in the water.
What I wanted was a way to increase my SERPS rankings, traffic and get more pages indexed in Google. I tried several things, but this is what I’ve come up with so far it is working like gangbusters.
Increasing Your Build A Niche Store Rankings and Traffic
What I started to do with my Build A Niche Store sites is add a WordPress blog to them. I choose a main keyword that I’ve been targeting the search engines with then I add a sub-domain onto my site. Then I install WordPress.
For example, let’s say you have a BANS site about Watches. Let’s say your site name is mybanswatchsite.com. When you add a sub-domain, it would look something like this: watchblog.mybanswatchsite.com.
Now, you also have another keyword in your domain name!
There are many advantages to adding a sub-domain to your Build A Niche Store site. Here are just a few.
- Increased rankings. Google loves blogs, especially WordPress blogs. Expect your post to get indexed faster with a blog.
- Easier Content Creation. What I started doing was featuring some products from my BANS site on my blog. I then link from my blog back to the page on my main BANS site where they find many of the products for sale. Let’s say you had a post about fake Rolex watches. You’d create the post on your WordPress blog then link back to the category on your Build A Niche Store site that had all the auctions for fake Rolex watches. Now you’ve also created one way links with anchor text AND directed visitors to a place where they can by fake Rolex watches.
- Easy link building. Blogs just naturally attract backlinks if the content is anywhere near informative. But the real advantage of having a blog as a sub-domain is that you can create one way anchor text links from the blog back to your BANS site. This will give your BANS site a boost in the Google SERPS.
- More income streams. With WordPress, you can add a few plugins and actually increase the income your Build A Niche Store is capable of making. For example, on my Build A Niche Store blogs, I use the PopShops WordPress plugin and PHPBay plugin. I have several BANS sites where the sub-domain actually makes more than the main site. Let’s go back to your Watch blog. With PopShops plugin, you can feature new Watches from merchants on any affiliate network where you’re a member. (don’t forget to sign up with the merchant first!) Then at the end of the post, you can add ebay auctions from PHPBay. Your giving your customer many ways to buy from you and little reason to click off of your website!
Think this out. With WordPress as a blog on your Build A Niche Store sub-domain, you can do many, many things that will enhance your main site. Don’t be surprised to see your sub-domain actually make more than your main site. The sites I have PHPBay on are really outpacing my Build A Niche Store only sites.
What do I blog about on my Build A Niche Store Blog?
Anything I want!
Seriously, I will do product reviews, special deals from merchants, hot auctions on eBay, coupons and I even search article directories about articles relevant to the content on my BANS site. At the end of the article, I put the PHPBay auction in and sometimes even some new products with PopShops. This is all good stuff!
PopShops is also adding a nice stream of income for those Customers who come to my sites but want to buy something new rather than play the eBay game.
Currently I’m playing with 3 other plugins to see if they can help my Build A Niche Store or not. I’ll keep you updated on those results!
Tools Used In This Strategy




2 responses so far ↓
1 Dannie // Sep 29, 2008 at 10:54 am
Can you help me with a few things. What is the difference between putting the blog on a subdomain as you are stating and putting it in a subdirectory? Are their better SEO benefits doing it the way you are suggesting?
2 Karmen // Jan 5, 2009 at 8:58 am
That is the same question I have. Now that wordpress has grow at the level that people are making eccomerce sites with it, why still better to put wordpress in a sub domain.
I am just stating to use wordpress and it is the first time I read it is better to have it in a sub domain.
Please let me know and thanks for this great web.
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