Affiliate Programs

By now most of you have heard about a group of people who call their self Anonymous who Googlebombed the Google SERPS with the terms “dangerous cult” and “brainwashing cult” and aimed the Googlebomb at the Church of Scientology’s website.

Why should any of us care? Because we can learn an important lesson here!

What’s the lesson? The Lesson to be learned is; no matter what Google or any other “Authority” states, Googlebombing still works and works well!

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I was browsing a small business forum the other day and notices a post by a business owner. The business owner had hired a “SEO Expert” to increase their rankings in the Search Engines. After nearly a year, their website was no where near the top of any Search Engine.

He emailed his site to me to take a look at it for him. It only took a second looking at the source to realize this guy had hired the wrong person to do SEO on their website. A quick look at his site with my Firefox SEO extension showed no backlinks.

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There was a time not too long ago that if you needed a boost in the Search Engine Rankings all you had to do is submit your site to hundreds of Internet Directories and watch your website or blog crawl up the SERPS.

Fast forward a few years and that’s not necessarily the case any longer.

Oh Directories, How I Use To Love Thee

As I said above, in the past Directories were a short cut to a bundle of backlinks that would help your rankings.

So what has happened?

The same thing that happens to many good things on the Internet.

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As I browse the Web any given day, I look at how Webmasters and Blog owners optimize their pages (or DON’T). One thing I keep seeing is the lack of optimized links. Google loves optimized links and images. In fact, I’ll go as far as saying that with all things being equal, a site with optimized links and images will outrank the ones that aren’t optimized every time.

Optimize Your Links with the “Title” Attribute

I covered Anchor text in my post Overlooked Steps To Boost Traffic and Rankings, but it’s important enough to go over here again. 

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From what I see, many bloggers and website owners are missing out on a huge opportunity to increase their search engine rankings which can lead to a lot more traffic.

The Importance of Internal Linking

Google has pretty much said that it looks at how your internal pages are linked to each other. So why not take advantage of this?

One way you should be doing this is to use links to other pages on your blog or website in as many of your post as you can.

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As I near my 100th post (which is the post after this one I believe) I was reviewing some of my older post to spotlight on my 100th blog post. I found a couple of the articles that had links to John Chow dot com. A few post later I found an article I had written about Google optimization.

Part of that article told readers not to be linking to questionable or bad neighborhoods per Google Webmaster Guidelines.

Here’s a quote from Google Wemaster Guidelines.

Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.

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