What if I told you there was a way you could absolutely dominate your local niche and outrank your local competition? What if I told you this technique is very simple and inexpensive? Would you be interested? What would it be worth to you to dominate your local niche? If you dominated the Search Engine rankings for local niche keywords so that local people found your website with nearly any keyword or phrase they typed in, how much would that be worth to your business? Hundreds? Thousands?
Over the last few months I’ve noticed a trend that has helped me dominate nearly all of the local niches that I’m in. In some of these niches, which a few aren’t all that small, I’ve been able to get my business name in the top search engine rankings several times. For example, there’s one real estate related niche keyword for my local market where you’ll find information about my company 4 times in the top 10 on page 1 of Google SERPS.
It’s not uncommon for my Clients to say “I found you on the Internet, everywhere we looked, your name kept popping up.”I smile and quietly say “Really? That’s good, thanks for telling me.” All the time thinking to myself “Damn right you see me everywhere on the Internet, that’s the way I planned it!”
You see, when people go searching for something locally and they keep running into your name, it’s like you build a little bit of credibility every time they see your name. Pretty soon, they associate your name with the product or service they’re shopping for. That’s a good thing!
How To Dominate Your Local Niche
As I’ve said earlier, over the last few months, I’ve noticed this trend. I haven’t seen this happening in the last 7 years so I think something has changed with Google’s algo.
What I’m seeing is that the articles I’m submitting to article directories like Ezinearticles and GoArticles are ranking very high in Google for my local niche keywords. Many times in the #1 spot!
I’m also seeing my articles in the Top 10 when using an article submission service like Article Marketer. Article Marketer submits your articles to hundreds (and in many cases over 1000) article directories.
Now I’ve always wrote articles for my websites and my business. However none really ranked that well until lately. I’m not sure why, but I’m loving it. And it’s not only my local niches!
While searching for different products or services in other cities, I’ve noticed articles from article directories outranking many national companies as well as outranking my local niche blogs plus websites of my competitors.
Testing My Theory
To be sure this wasn’t some kind of fluke, I tested my theory by writing articles about several different products and services for other local niches outside my own area. I then submitted these articles to article directories and waiting. It only took a few days for them to show up in the SERPS and start working their way to the top.
After about a week, 3 out of the 5 articles I wrote were in the top 3 in Google for their keyword or keyword phrase. The other two are in the top 20. Not bad for about an hours worth of work!
To get started testing this in your own local niche, all you need to do is find all the keywords or keyword phrases people are using to find your business. Then sit down and start writing articles targeting these keywords. I normally only target one or two keywords per article. Once you have a few, submit them to article directories like Ezinearticles and GoArticles. As I said earlier, I use Article Marketer to increase my backlinks and exposure. Using article marketer to build backlinks has really rocketed many of my local sites to the top 3 in the Google SERPS.
Another side benefit to this is that every time one of your articles shows up in the top 10, it will push one more of your competitors off the front page!
Now, not only do you have an article that makes you look like a pro, you now also reap the benefits of having backlinks from that article!
How Great is that!
Try it in your own local market. Make your article from 500 to 1000 words each. I like to start with 10 articles on different keywords and keyword phrases. I find the longer article are ranking and sticking much better. Go try it and let me know how it’s worked in your local market!
Article marketing doesn’t just benefit global websites, in my experience, you can use article marketing to dominate your local niche like a pro!




4 responses so far ↓
1 leo // Mar 13, 2008 at 6:06 pm
fantastic post!
And you try and report my findings back to you.
Thanks again,
-leo
2 Tiffany // Mar 13, 2008 at 9:48 pm
Nice tip…But I am sure that your success reacing Google page rank is also supported by your writting skill.
3 How to make money online // Apr 7, 2008 at 12:18 am
Great tip, and I agree with the last person.
I bet you have them skillz. :]
4 Along the Lakeshore News // Jan 24, 2009 at 11:49 am
I already dominate for many of my articles on Google for my local website. The problem I am having is figuring out how to monetize the site. The site doesn’t fit into any specific niche it just gives news reports on happenings along the lake shore here.
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