Affiliate Programs

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Ah, Spring time. A time when a young Man’s heart turns to…making money with Wedding affiliate programs! (what did you think I was going to say…love?)

Everyone knows that June is the prime month for Weddings. That means if you haven’t already started monetizing your site for Wedding affiliate programs, you need to start…today!

The Wedding industry is a monster. It has so many verticals, the ways to make money off of them are nearly endless. But be warned, this is one competitive industry! There are some large websites out there that will be hard to compete against.

You’ll find Wedding affiliate programs for the obvious things like Wedding Favors, Tuxedo’s and Wedding Dresses but you’ll also find affiliate programs for everything from workout programs, wedding planning, wedding websites to Honeymoon trips.

Before we talk about tactics, let’s look at a few of the big players in the Wedding Affiliate Program game.

Beau-coup - Beau-coup claims to be the leading online retailer of unique Wedding and Bridal Favors. They have a 90 day cookie and a 10% commission on each sale. You can find them at ShareASale.

One of the things I really like about Beau-Coup is that they offer free shipping on orders of $150 or more. Free Shipping really gets people to buy stuff they normally wouldn’t.

American Bridal Accessories - ABA claims to over the most diverse product line of wedding accessories. They are paired with the LinkConnector Affiliate Network. ABA offers 10% commission on products that your traffic buys. They also have a minimum payout of $25.

One thing I found odd about American Bridal Accessories is that they exclude all camera sales by their affiliates. If you feel cameras would be a strong part of your affiliate commissions, you may want to look at another merchant.

My Wedding Favors - MWF pays a 12% commission and has a 120 day tracking cooking. I really like these long tracking cookies! PLUS, unlike some other affiliate programs, you get paid every time your customer reorders in that 120 day time period, not just once! This could really add some dough to your bottom line.

My Wedding Favors also offers data feeds. This will be very helpful if you want to set up a Wedding Favor type shop or just add another niche to your already existing store. They offer to send your money to you through the mail or direct deposit into your checking account.

You can find MWF in the CJ, ShareASale and AvantLink affiliate networks.

Bliss Weddings Market - BWM offers a 10% sales commission and a 90 day tracking cookie. BWM also offers its affiliate data feeds and SEO optimized dynamic tools.

Bliss Weddings Market carries a full line of Wedding Accessories and Gifts, many of them unique. You can find Bliss Weddings Market at the AvantLink affiliate network.

HansonEllis Bridal Gifts - HansonEllis is in CJ and AffiliateFuture affiliate networks. They pay 10% on orders and have a 120 day cookie. They were formerly known as OnlineFavors.com.

One thing I especially like about this company is all the publicity that it gets. It was voted by Brides Magazine as one of the best Wedding websites plus they’ve been feature on NBC’s Today show and in several newspapers and magazines. This builds brand awareness and can be the difference between someone placing a big order through your site or moving on to another.

Like I said earlier, there are tons of Wedding related companies with affiliate programs and they’re easy to find on Google.

Strategies To Optimize Your Site for a Wedding Affiliate Program

You don’t have to have a website or blog dedicated totally to Weddings to take advantage of these Wedding affiliate programs. In fact, I know a lady who makes over 1k a month off of Wedding affiliate programs and she has a diary type blog. Whenever she mentions something about a wedding in one of her blog post, she inserts links to her merchant. She blogs about Women’s issues so her blog is just right for this niche.

Another friend of mine has a Sports blog. Again, every-time he mentions a buddy of his getting married, he sends his readers to a Wedding merchant. Each year he has a post about gifts for Men to give to the Newlyweds. His readers love it.

You can monetize this Niche with just about any type of blog or website you run. You just need to think outside the box!

Here are a few ideas for monetizing this Niche.

• Follow the common practice of writing an article on a Wedding topic, making sure you SEO optimize the page, publish it and then start building up relevent links to it with targeted anchor text.
• You could also use this article as a landing page and then send traffic to it by using a PPC campaign like Adwords.
• Browse forums related to Women’s Issues and drop post and/or links back to your article. Just don’t be spammy about it. Be helpful and you’ll see some substantial traffic.
• Don’t try to compete with the big boys. Select longtail keywords and optimize your pages for those. If you’re doing PPC, then target the lesser keywords. They’ll be cheaper. For example, if you targeted the keyword “Wedding Favors”, you’ll pay around $2.30 per click currently. However, if you targeted “Wedding Invites”, you’ll pay around 80 cents per click. The longer the search phrases become, the cheaper they are.
• Don’t forget about Adsense. If you’re a lazy ass affiliate marketer (I’m guilty of that at times ) and just want to score some big Adsense clicks, you could go to DigitalPoint or other places and have someone write you a 1000 word article on a specific wedding product or service. I’d expect to pay $10 or so for that article. Throw it up on your site, optimize it for Adsense and then promote the hell out of it. Could be some of the easiest money you’ll make if you rank well!

The point is to get you thinking outside the box and taking advantage of these seasonal opportunities to boost your cash flow. Who knows, maybe you can turn it into a whole new business. After all, like I said before, there’s plenty of Wedding affiliate programs to go around!