Affiliate Programs

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Google Adsense TOS has been updated and things are getting a little tougher for Adsense publishers.

Competitive Ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

From where I’m sitting, it looks like Google is forcing publishers to choose between Adsense or YPN or MSN. Google knows they have a huge majority of the marketshare in this sector and that most of us will choose Google Adsense over the others.

This means no more testing Adsense against YPN or MSN contex ads. No more Adsense rotation with YPN or MSN contex ads. See where they’re going with this? Google Adsense could pretty much kill MSN’s plans for contex ads before they even get out of the gate! Smart move on their part but not in the best interest of advertisers or publishers.

Don’t be confused into thinking these changes go into effect on a single page. These changes go into effect for your entire site!

Even non-contextual ads that look like Google Adsense cannot be displayed!

I’d like to hear from Google to the reasons for this? From what I can see, it’s just a move to cut out YPN and MSN. Google….is this correct?

The only way I could possible see to work around the new Google Adsense TOS is to change the text, background and borders of your YPN or other contextual ads. However, I would ask Google if they’re fine with this before actually implementing it on your website.

JenSense has a very good in-depth post on her blog. For the how’s and why’s check it out.

Now go and change all the ads on your sites

Don