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	<title>Comments on: How To Write A Sales Letter</title>
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		<title>By: Peter Downs</title>
		<link>http://www.affiliatewatcher.com/how-to-write-a-sales-letter/comment-page-1/#comment-51030</link>
		<dc:creator>Peter Downs</dc:creator>
		<pubDate>Mon, 06 Oct 2008 07:41:55 +0000</pubDate>
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		<description>Nice post

While I agree being aggressive generally works well - there can be situations where too much aggression smacks of a lack of authenticity - which is Sales Letter suicide.</description>
		<content:encoded><![CDATA[<p>Nice post</p>
<p>While I agree being aggressive generally works well &#8211; there can be situations where too much aggression smacks of a lack of authenticity &#8211; which is Sales Letter suicide.</p>
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