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You’ve probably noticed the Privacy Policy post below. You may be wondering why I posted it there. Well, the truth is because I’m old and getting absent minded!
Every blog or website you build should have a Privacy Policy and a Terms and Conditions or a Terms of Usage page.
Why?
Because not only is it good netiquette but it will also help you out with ranking in many of the Search engines. Yahoo and MSN are sticklers for a Privacy Policy and Terms page. I thought I had already put those pages up here, but apparently I overlooked them.
It’s been my experience that new blogs and websites will be indexed quicker and have a better chance of moving up the SERPS if they have both a Privacy Policy and Terms page. Especially when dealing with Yahoo and MSN.
If you run a PPC campaign, then a Privacy Policy and Terms page will give you a better quality score with Google. I ran experiments last year with a PPC campaign. I compared landing pages and sites with Privacy Policies and Terms pages against those without these pages. I was able to get better quality scores, and keep them, with the websites that had a Privacy Policy and Terms page versus those without.
They don’t have to be elaborate. In fact you can copy mine or you can go to Google and search for “Privacy Policy Example” and get all that you need.
If your blog or website doesn’t have these, now is the time to add them!
5 responses so far ↓
1 angela // Aug 25, 2008 at 8:39 pm
May sound like a silly question, but is a privacy policy more or less the same thing as a disclaimer message?
2 WebTrafficRoi // Aug 26, 2008 at 7:05 am
Yeah privacy policy and terms and conditions of usage page can actually improve your quality score in an PPC campaign and bring down your CPC costs
3 JTPratt's Blogging Mistakes // Aug 26, 2008 at 9:18 am
You didn’t tell them how to create a privacy policy. As luck would have it, I just wrote about this in my Adsense and eBay Privacy Policy Requirements, how to create a privacy policy page in seconds with the “Privacy Policy Wordpress plugin”, and also a link to a privacy policy auto-generator where you can copy and paste in seconds to any site!
4 Mitch // Sep 2, 2008 at 8:56 am
Okay, I’m the dense guy. I can see having one on a commerce site, but I’m missing it for the blog. Is it mainly for the consumers, not the readers, or for both?
5 Devin Mills // Oct 15, 2008 at 8:32 pm
Absolutely use a privacy policy. It is like a disclaimer but discusses what you intend to do with information gathered from your subscribers or customers. Good news is, noone reads them, so you can state that information gathered from people on your blog may be provided to partners for ongoing marketing. Always have your policy clear and on the blog or site.
Devin
CEO http://www.learn2promote.com
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