Affiliate Programs

Okay, I have to be brutally honest with some of you. Your links suck. Big Time.

What?

Yeah, you heard me right. Your links suck!

You see, you proclaim to be a blogger or Webmaster. Yet, you make links like it was 1995! C’mon into the modern Internet age. Today, backlinks are probably the most important off page ranking factors for Google. And if you want to catch a bloggers attention, you’d better make them links properly!

If you’re going to take the time to make a link, then do it right and make it count!

How To Make A Link Like A Rockstar!

To make a proper link that will benefit the blog or website you’re linking to, you first need to structure the link correctly. I have several previous post on how to do this, but I’ll go ahead and spell it out one more time for those of you who are just joining us.

WordPress and many other programs with WYSIWYG editors make creating perfect links easy with the little link icon. Just fill in the URL and “Title” fields and it will take care of the rest.

If you don’t have that option, here is how to make a proper link using HTML code. Let’s say you want to link back to this site. This is how your HTML link structure would look:

<a href=http://www.affiliatewatcher.com” title=”affiliate programs”>Affiliate Programs</a>

This is how it should look when you post your article: Affiliate Programs

Now you’re probably asking yourself why I have the words “Affiliate Programs” as a link instead of something like affiliatewatcher.com. The reason is that the words “Affiliate Program” are my anchor text.

Anchor text tells Google what the page is about that you’re linking too. If you have two identical links and one has anchor text and one doesn’t, the one with anchor text will carry more “weight” with Google than the one without. So when you link to this site with the words “Affiliate Programs,” you’re telling Google this site is about Affiliate Programs.

Notice the red ‘title=”affiliate programs”‘ in the link structure above. Your anchor text goes between the quotes (“”). Your anchor text should be a keyword or keyword phrase that describes the site you’re linking to. Let’s take this site for example again. If you wanted to link to this site, you could use the Anchor Text (keywords);

• affiliate programs
• internet marketing
• top affiliate programs
• best affiliate programs
• ebay affiliate programs.

It’s also important to put the same keyword or keyword phrase (shown in red here) between the …”> and </a> signs.

If you really want to make a blogger or Webmaster notice you when you link to them, bold the Anchor Text (keywords).

Here is an example of how you might link to another blog or website:

Don at AffiliateWatcher.com had an interesting review on ebay affiliate programs. This review got me to thinking of how I could take advantage of the ebay affiliate program on my own blogs.

Notice that I didn’t link the bloggers name or their site’s name. Always use the most relevant keywords describing THE PAGE you’re linking too!

If you’re linking to a story on the front page of a blog, click the story headline and use the page URL for your link. If you just link to the domain, the post may be off the front page when your visitors click on the link.

Also by linking to the exact page, you’re helping that blogger or Wembaster build deep links to his/her interior pages which is excellent for their SEO efforts.

So now you know how to build proper links and the reasons why you should be building the perfect links. No more linking to names and website URL’s! Now that you’re a link building Rockstar, go find those linking Groupies!